We Tested 39 Face Moisturisers in the UK — Scores, Reviews & Prices
Compare the best face moisturisers in the UK. AI-scored for hydration, ingredient quality, texture and value for money.
We analysed 39 face moisturisers using currently available review and product data from public sources. We evaluate each product across six categories — effectiveness, ingredient quality, skin compatibility, texture & experience, value for money, and overall score — so you can make an informed decision without spending hours reading individual reviews.
🏆 View Best Face Moisturisers 2026 Rankings →What are the best face moisturisers in 2026?
According to the AIScored 0–100 scoring system, the highest-rated face moisturisers in the UK are: The Ordinary Natural Moisturizing Factors + HA, Lightweight Hydrator for Skin Barrier Support & Hydration, 100ml (84/100), Cetaphil Moisturising Lotion, 236ml, Face & Body Moisturiser, For Normal To Dry Sensitive Skin, With Niacinamide, Packaging May Vary (83/100), CeraVe Moisturising Cream, Face & Body, With 3 essential ceramides & hyaluronic acid, For dry to very dry skin, 454 g/16 oz (83/100). Rankings are based on 39 products scored across effectiveness, ingredient quality, skin compatibility, texture, and value for money.
Best Face Moisturisers in the UK (2026)
- The Ordinary Natural Moisturizing Factors + HA, Lightweight Hydrator for Skin Barrier Support & Hydration, 100ml — 84/100 (The Ordinary)
- Cetaphil Moisturising Lotion, 236ml, Face & Body Moisturiser, For Normal To Dry Sensitive Skin, With Niacinamide, Packaging May Vary — 83/100 (Cetaphil)
- CeraVe Moisturising Cream, Face & Body, With 3 essential ceramides & hyaluronic acid, For dry to very dry skin, 454 g/16 oz — 83/100 (CeraVe)
- AESTURA ATOBARRIER365 CREAM with Ceramide, Korean Moisturiser, Korean Skincare, 120-Hour Hydrating Visible Capsule Moisturizer, Facial Cream for Dry & Sensitive Skin, Dermatologist Tested, 80mL — 81/100 (AESTURA)
- Cetaphil Daily Hydrating Face Moisturiser, 88ml, For Sensitive Skin, With Hyaluronic Acid, Packaging May Vary — 80/100 (Cetaphil)
39 products
The Ordinary Natural Moisturizing Factors + HA, Lightweight Hydrator for Skin Barrier Support & Hydration, 100ml
The Ordinary
The Ordinary NMF + HA is a minimalist, fragrance-free lightweight moisturiser built around a comprehensive Natural Moist...
Cetaphil Moisturising Lotion, 236ml, Face & Body Moisturiser, For Normal To Dry Sensitive Skin, With Niacinamide, Packaging May Vary
Cetaphil
Cetaphil Moisturising Lotion is a well-formulated, dermatologist-backed barrier moisturiser anchored by glycerin and dim...
CeraVe Moisturising Cream, Face & Body, With 3 essential ceramides & hyaluronic acid, For dry to very dry skin, 454 g/16 oz
CeraVe
CeraVe Moisturising Cream is a well-formulated, fragrance-free emollient built around three ceramides (NP, AP, EOP), cho...
AESTURA ATOBARRIER365 CREAM with Ceramide, Korean Moisturiser, Korean Skincare, 120-Hour Hydrating Visible Capsule Moisturizer, Facial Cream for Dry & Sensitive Skin, Dermatologist Tested, 80mL
AESTURA
AESTURA AtoBarrier365 Cream is a Korean dermatologist-tested moisturiser built around a patented ceramide encapsulation ...
Cetaphil Daily Hydrating Face Moisturiser, 88ml, For Sensitive Skin, With Hyaluronic Acid, Packaging May Vary
Cetaphil
Cetaphil Daily Hydrating Face Moisturiser is a lightweight, oil-free formula built around a trio of proven humectants — ...
e.l.f. SKIN Holy Hydration! Hydro-Gel Moisturiser, Lightweight Face Moisturiser For Promoting A Bouncy & Plump Complexion
e.l.f.
e.l.f. SKIN Holy Hydration! Hydro-Gel Moisturiser is a lightweight gel formula built around hyaluronic acid, ceramides, ...
L'Oreal Deutschland Roche Posay 15293769 Tol Sens Fluid, 40 g
L'Oreal
La Roche-Posay Toleriane Sensitive Fluid is a dermatologist-developed, fragrance-free, minimal-ingredient fluid moisturi...
La Roche-Posay Effaclar Duo+M Anti-Breakout Corrective Gel Moisturiser For Oily, Blemish-Prone Skin 40ml
Effaclar Duo+M is a well-formulated gel moisturiser built around niacinamide, zinc PCA, salicylic acid (BHA), and LHA (c...
PURITO Oat In Calming Gel Cream, Oat Seed Water, Lightweight Non-Sticky Moisturizer, Non-Comedogenic, Fragrance-Free, Korean Skincare, 100ml 3.38 fl.oz
PURITO
PURITO's Oat In Calming Gel Cream (formerly B5 Rebarrier) centres its formula on 77% oat seed water, delivering a meanin...
Cetaphil Moisturising Cream for Face, Hand & Body, Travel size, Moisturiser for Dry and Sensitive Skin, 85g, With Niacinamide & Vitamin E
Cetaphil Moisturising Cream is a well-established, dermatologist-recommended emollient built around a proven glycerin-pe...
Neutrogena Hydro Boost Water Gel (1x 50ml), Oil-Free Face Cream with Hyaluronic Acid, Amino Acids and Electrolytes, Lightweight Face Care with 72 Hour Hydration, For Acne-Prone and Sensitive Skin
Neutrogena
Neutrogena Hydro Boost Water Gel is a water-based, glycerin and sodium hyaluronate–driven humectant moisturiser anchored...
Q+A Zinc PCA Daily Moisturiser (75ml), Hydrating Moisturiser Face Cream for Oily and Blemish-Prone Skin, with Niacinamide and Ginseng, Oil Control and Pore Minimising, Fragrance Free Skincare
Q+A
A well-formulated budget moisturiser combining Zinc PCA (sebum regulation, mild antimicrobial) with Niacinamide (anti-in...
Cetaphil Face & Body Moisturiser, 1L, Moisturising Lotion For Normal To Dry, Sensitive Skin, With Niacinamide & Vitamin E, Packaging May Vary
Cetaphil
Cetaphil Moisturising Lotion is a dermatologist-backed, fragrance-free emollient lotion formulated with niacinamide (vit...
Dermatica Anti-Breakout Daily Soothing Centella Gel Moisturiser
Dermatica
A lightweight, oil-free gel moisturiser centred on centella asiatica and ceramides, designed to hydrate and calm oily or...
medicube Collagen Jelly Cream- Niacinamide & Freeze-Dried Hydrolyzed Collagen-Boosts skin barrier hydration & gives 24h Glow & Firmer looking skin
medicub
The medicube Collagen Jelly Cream is a Korean-formulated hydrogel moisturiser built around two well-supported actives: n...
Cetaphil Body Moisturiser, 453g, Moisturising Cream For Dry to Very Dry, Sensitive Skin, With Niacinamide & Vitamin E, Packaging May Vary
Cetaphil
Cetaphil's body moisturising cream is a dermatologist-recommended, fragrance-free formulation built around glycerin and ...
Eucerin Dermopure Clinical Hydra Repair Fluid 40ml, Moisturising Repair Cream with SymSitive & Ceramides for Acne, Face Moisturiser Oily and Sensitive Skin
Eucerin
The Eucerin Dermopure Clinical Hydra Repair Fluid is a lightweight, barrier-restoring moisturiser formulated with SymSit...
Neutrogena Hydro Boost Night Face Cream (1x 50ml), Night Cream with Hyaluronic Acid, Advanced Hydration for 72 Hours, Suitable for All Skin Types Including Sensitive
Neutrogena
Neutrogena Hydro Boost Night Cream is a lightweight, oil-free moisturiser centred on sodium hyaluronate and glycerin as ...
Q+A Hyaluronic Acid Daily Moisturiser (75ml), Hydrating Face Cream with Polyglutamic Acid and Rice Bran Extract, For Soft, Even and Nourished Skin, Fragrance Free Skincare
Q+A
A lightweight, fragrance-free daily moisturiser centred on Crosspolymer Hyaluronic Acid (a film-forming, longer-lasting ...
Aveeno Daily Moisturising Cream (1 x 400ml), Fragrance-Free Moisturiser, Long-Lasting 48 Hour Moisturisation, Body Cream with Nourishing Oat and Shea Butter for Healthy Looking Dry & Sensitive Skin
Aveen
Aveeno Daily Moisturising Cream is a fragrance-free, hypoallergenic emollient built around colloidal oatmeal (Avena Sati...
Minimalist Marula Oil 5% Face Moisturizer For Dry Skin With Hyaluronic Acid For Deep Nourishment & Hydration, For Men & Women, 50 g
Minimalis
A lightweight hydrating moisturizer built around 5% Marula Oil (sourced from Givaudan) combined with a triple-humectant ...
e.l.f. SKIN Daily Hydration Moisturiser, Ultra Hydrating Formula, Infused With Aloe, Jojoba Oil & Shea Butter
e.l.f.
A budget-friendly, lightweight daily moisturiser built around a functional blend of jojoba oil, aloe vera, shea butter, ...
Weleda Skin Food Face Day Cream, Face Moisturiser for Dry Skin, Moisturising Cream For Men & Women, 100% Certified Natural, Organic, Dermatologically Tested, 40ml
Weleda
Weleda Skin Food Face Day Cream is a 100% certified natural formula centred on olive squalane as its primary emollient, ...
NIVEA MEN Sensitive Pro Ultra Calming Moisturising Cream (75ml), Face Care Moisturiser Enriched with Hemp Seed Oil and Vitamin E for Stress-Minimising Skin Care
NIVEA MEN
NIVEA MEN Sensitive Pro is a basic but well-executed calming moisturiser built around organic hemp seed oil (Cannabis Sa...
Simple Kind to Skin Hydrating Light Moisturiser Skin Care Product with Pro-Vitamins B5 and E for 12-Hour Moisturisation 125 ml
Simpl
A gentle, entry-level hydrating moisturiser built around a clean, fragrance-free base with panthenol (Pro-Vitamin B5), b...
100% Pure & Organic Aloe Vera Gel for Skin, Body, Face & Hair
NATURFY
A minimal, single-hero-ingredient product built around cold-pressed Aloe Barbadensis leaf gel — one of the best-studied ...
Olay Regenerist Micro-Sculpting Cream Advanced Anti-Aging 50ml
Olay
Olay Regenerist Micro-Sculpting Cream is a well-formulated drugstore anti-aging moisturiser built around niacinamide (Vi...
NIVEA Soft Moisturising Cream (500ml), 48H Face Moisturiser for Face, Body and Hands with Vitamin E and Jojoba Oil, Hand Lotion Moisturises Deeply, Vegan Formula Day Cream
NIVEA
NIVEA Soft is a classic drugstore emollient moisturiser built around glycerin and isohexadecane as primary hydrators, wi...
Simple Glow+ Facial Moisturiser Brightening boosts radiance and hydration with vitamin C+ glutathione 50 ml
Simpl
Simple Glow+ Brightening Moisturiser is a lightweight gel-cream formulated with vitamin C and glutathione — two antioxid...
NIVEA MEN Sensitive Face Moisturiser SPF15 (75ml), 0% Alcohol Moisturiser Relieves 5 Signs of Skin Irritation and Protects Skin Against UVA/UVB Rays, Non-Greasy Formula
NIVEA MEN
NIVEA MEN Sensitive SPF15 is a mid-tier mass-market moisturiser built around a calming core of panthenol, allantoin, and...
NIVEA MEN Sensitive Daily Protect Moisturiser SPF 30 (50ml), Moisturising Men's Face Cream Suitable For Sensitive Skin, Lightweight Face Moisturiser with UV Protection, Non-Greasy Formula
NIVEA MEN
NIVEA MEN Sensitive Daily Protect SPF 30 is a lightweight daily moisturiser combining broad-spectrum chemical UV filters...
Garnier Hyaluron Fresh & Plump Hydrating Sorbet Cream, 4% Hyaluronic Acid & Niacinamide, Ultra Fresh & Light, For Dehydrated Skin, Cruelty Free International & Vegan - 85ml
Garni
The Garnier Hyaluron Fresh & Plump Sorbet Cream is a lightweight gel-cream formulated with a combined 4% Niacinamide and...
Aveeno Face CALM+RESTORE Moisturising Lotion SPF 50 (1 x 50ml), Lightweight Triple Action Formula, Long Lasting Hydration, Soothes Sensitive Skin, High Sun Protection, Broad Spectrum UVA & UVB
Aveen
Aveeno CALM+RESTORE SPF 50 combines colloidal oatmeal, feverfew extract, and hyaluronic acid in a broad-spectrum sunscre...
Bulldog Skincare Original Men's Moisturiser, Non-Greasy Hydration, Fast Absorption Daily Moisturiser for Men 100ml
BULLDOG
Bulldog Original Men's Moisturiser is a mid-range daily face cream built on a glycerin-and-emollient base, augmented by ...
Garnier Pure Active Salicylic Fresh & Matte Hydrating Sorbet Cream, Ultra Fresh & Light, 5% Salicylic Acid + Niacinamide + Centella Asiatica, Cruelty Free International & Vegan - 85ml
Garni
Garnier Pure Active Sorbet Cream combines salicylic acid, niacinamide, and centella asiatica in a lightweight, sorbet-te...
L’Oréal Paris Men Expert Protective Anti-fatigue Moisturiser With SPF 15 for Men 50ml, Hydra Energetic Moisturiser With Vitamin C*, for Tired and Dry Skin, Hydrates and Protects Skin
L’Oréal Paris men exp
A beginner-friendly men's daily moisturiser combining humectant-based hydration with SPF 15 sun protection and a stabili...
Rock Face Mens Moisturiser - SPF 20 Face Cream, Protect from UVA and UVB Rays, 100ml, Energising Skincare, Fast Absorbing & Non-Greasy, Fresh Citrus Scent
Rockfac
Rock Face SPF 20 is a men's daily moisturiser built around shea butter and guarana extract, offering broad-spectrum UVA/...
WildMint Smooth Boost Natural Daily Moisturiser
WildMin
WildMint Smooth Boost is a natural-positioned lightweight daily moisturiser with no INCI list available for formulation ...
Grass-Fed Beef Tallow Skin Care, Tallow Face Cream with Frankincense, Castor Oil, 100% Natural Beef Tallow Moisturiser for Face & Body, Deep Hydration, Anti-Aging & Skin Barrier Repair, Vegan UK
IZBEAUVO
A tallow-based moisturizer with minimal transparency—no INCI list provided, making verification impossible. Claims dual ...
What are the most popular uses for face moisturisers?
Filter products by common goals and user profiles in this category.
How do the top face moisturisers compare head-to-head?
See all side-by-side comparisons between face moisturisers products.
How does AIScored compare face moisturisers?
We collect currently available review and product data from public sources to build a complete comparison baseline.
We read every review, check ingredient labels, fillers, and certifications, then generate an unbiased summary.
Products are scored 0-100 across evidence-based categories, making it easy to compare at a glance.
What should you look for when buying face moisturisers?
Choosing the right face moisturisers can be overwhelming with hundreds of options on the UK market. Here are the key factors we analyse when scoring each product:
Active Ingredient Concentration
Position on the INCI list matters. We check whether key actives like retinol, niacinamide, or vitamin C appear high enough in the formula to be effective at clinical concentrations.
Skin Type Compatibility
Not every product suits every skin type. We analyse user reviews for reports of irritation, breakouts, and sensitivity, and flag products that work best for specific skin concerns.
Texture & Formulation
How a product feels on the skin affects daily compliance. We evaluate texture, absorption speed, fragrance, and packaging stability based on real user feedback.
Value per ml
We compare price per millilitre alongside ingredient quality and concentration. A cheaper product with diluted actives may cost more in the long run than a concentrated formula.
How Our Scoring Works
Each product is scored 0-100 across evidence-based categories. An overall score of 80+ indicates a product we'd recommend to most people. Scores of 60-79 are solid choices with some trade-offs, while anything below 60 has significant drawbacks reported by users. Our scores are recalculated regularly as new reviews and ingredient data come in.
Frequently Asked Questions
Where do you get your reviews?
We aggregate publicly available review and product data from retailer pages, communities, and specialist sources. We do not use manufacturer-provided testimonials as evidence.
How often are scores updated?
We re-analyse reviews and update scores regularly. Product pages show the date of the latest analysis.
Do you receive products for free?
No. AIScored does not accept free products or sponsored placements. Our revenue comes from affiliate links, which do not influence our scores.
What is the best face moisturisers in 2026?
Based on our analysis of 39 products, the top rated face moisturisers is The Ordinary Natural Moisturizing Factors + HA, Lightweight Hydrator for Skin Barrier Support & Hydration, 100ml with a score of 84/100.
How many face moisturisers products have you reviewed?
We have analysed 39 face moisturisers products, scoring each on effectiveness, ingredient quality, skin compatibility, texture, and value for money.
What other categories are related to face moisturisers?
Disclaimer: AIScored provides research-backed summaries based on publicly available reviews and product information. This is not medical advice. Always consult a healthcare professional before starting any supplement regimen. Prices are updated regularly but may differ at the time of purchase. Affiliate links may earn us a commission at no extra cost to you.